Welcome to the Revolution.
The first screen, television, revolutionized the way marketers reached consumers so that a company could reach millions with well-crafted and tested messages they totally controlled. The second screen, the personal computer, allowed companies to interactively communicate with and sell to their customers, easily gaining customer feedback and even permitting customers to provide input on products or services being developed. The third screen, the mobile device, is a game changer. It enables customers to communicate directly with each other and share information and opinions in real time and on location. The third screen revolution is about dramatic technological and behavioral change.
Testimonials
“The Third Screen describes a clear power shift where the customer is in charge—and what companies must do their best to reach them on their terms. Using detailed case studies, Chuck Martin shows readers how to develop a mobile marketing strategy that will really work. Don’t wait: Get copies for your team today.” — Charlene Li, bestselling author of Groundswell and Open Leadership
From the Blog…
Check out a recent interview with John Jantsch from Duct Tape Marketing along with a review from The Third Screen! Take a look here.
The Third Screen: Marketing to Your Customers in a World Gone Mobile has recently been featured in Publisher Weekly. Take a look here.
